Steel Blue Work boots
Steel Blue has experienced strong growth since operations began in 1995 with the launch of the first Steel Blue products. Our goal to manufacture and market the most comfortable safety footwear in the world is an ongoing project through our premium Steel Blue brand and is backed by our 30 Day Money Back Comfort Guarantee.
We have always prioritised the R&D of new cutting edge products, technology and customer service to expand the business into a world-class company. In 2001, we moved to larger premises within Western Australia to meet the growing demand for our products as we expanded our national and export markets and increased our local market share.
We are Australian and proud of it.
Steel Blue is 100% Aussie owned and operated. Our goal is to provide workers with a more comfortable working boot. Our manufacturing is based in Australia and dedicated factories in Indonesia and we have warehouse distribution in Australia, New Zealand and the Netherlands.
Steel Blue is officially endorsed by the Australian Physiotherapy Association (APA). The APA only endorses products that offer a direct health benefit for the patients of physiotherapists, which makes us the first and only work boots in Australia to be endorsed by the APA.
The APA represents over 23,000 physiotherapists around Australia. With our strong focus on comfort and durability, the APA endorsement communicates the technological advancements of our boots that help protect the wearer against stress related injuries to the ankles, knees, hips and spine.
By understanding the impact that feet and the lower body can have on health, we have been able to develop features, such as the Trisole Comfort Technology to improve the full body health of the user. The endorsement by the APA highlights our focus on high calibre safety footwear and our 100% comfort guarantee.